At Whim, we know that a great outfit starts with the basics. That’s why we are so excited to share perfectwhitetee with you. Founders Lisa Hickey and Jen Menchaca are self-proclaimed "t-shirt girls" who spent over thirty years in the fashion industry before realizing something essential was missing. They wanted high-quality, reliable staples that were available all year round, so they created a collection of wardrobe builders designed to be lived in every single day.

Every piece is crafted from premium fabrics milled right in California, ensuring that your favorite staples last as long as your love for them. Launched on National White T-Shirt Day in 2020, this brand is built on the joy of a perfect fit and a thoughtful manufacturing process. We’ve curated our favorite styles for you because we believe that when there is a need for a great tee, there is a want for something that feels like a second skin. These are the pieces you'll reach for again and again, designed to be the foundation of your personal style.