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Blooming in Burlington


When it comes to Spring time here in Burlington, it seems Mother Nature enjoys the “Better late than never” mentality. As the sunlight begins to last a little longer, and temperatures slowly creep upwards, we know that despite the occasional freak flurry- Spring is here in Vermont.

As Burlington began to thaw, we were sad to see the final days of an era with our dearest friends and neighbors at Sweet Lady Jane. But with her blessing, SLJ will live on at Whim. We will be carrying some of her best brands such as BB Dakota, Scotch and Soda, Z Supply and Cupcakes and Cashmere. We’re so excited to have these fabulous brands join our little shop!


Warm days are approaching, and our shelves are filling with new delicate soft hues from all of our favorite brands.Pastels, are currently ruling the scene. Rose-toned blush has returned, in addition to buttery yellows and amethyst-inspired lavender. The best neutrals to ground these palettes at the moment are soft whites, cloudy greys and muted army greens.

Imagine your closet as a garden!


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Spring denim is proving to be dangerous this year. Our designers have delivered some truly fabulous detailing with fun racing stripes, double fringed hems, raw waistbands and so much more. And of course, our best selling white jeans are back in stock from Hudson. The Nico is a midrise skinny built with generous stretch for our favorite, classic fit.

The upcoming months on our calendar are already filling up quickly, from graduation to summer weddings and the wild style of festival season. We’ve got some big events in the works, as does our sister store Dear Lucy as they’ll be celebrating their birthday in May! Stay tuned on our social media for updates on all the upcoming fun!


Happy Spring!

xo Molly