the ultimate shopping experience

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Whim started carrying Joie shortly after opening in 2007. The brand quickly found a following in the Burlington area and our out of town clientele. Joie embodies much of what Whim represents so it is a perfect fit for the store. Joie’s pieces are timeless & classic with a modern edge. When you buy a Joie piece it can live in your closet for years & worn throughout. The pieces are casual, comfortable & luxurious. Whatever the season, Joie has pieces to go with every look & any function you might attend.


We are so excited for our spring deliveries as we move into May & Joie certainly stands out for us this season. This week we will welcome beautiful silks in colors like Mayan Red, Fatigue, Caviar & Porcelain. Beautiful pieces to be worn from day to night.