the ultimate shopping experience

About Our Shop

Hello and Welcome

Whim Boutique is the ultimate shopping experience. Focusing on casual chic, Whim is a one-stop shop for contemporary jeans & tees. They feature many fresh lines like Joie, Chan Luu, Hudson, Current/elliott, Blank NYC, Gypsy05, Chaser, Foley & Corinna, Tolani & Autumn Cashmere.

Whim was founded by Melissa Desautels with the help of her sister Caitlyn. Whim’s brick & mortar store was opened in March 2007 on Main Street in Burlington, Vermont. The web boutique, whimboutique.com, launched shortly after in August 2007.  Whim is now located at 62 church st – the heart of shopping in burlington.

if you visit the store in Burlington, you see that Whim is reminiscent of a boutique one might see in Miami or LA. the store is easy to shop with clean, nicely spaced racks that make the clothing standout. And that really is what it is all about.

Whimboutique.com is an extension of this vision – a website that is easy view & catch up on what is new in Whim & the fashion world as a whole.

When you shop at our store, we are sure you will have a fun & easy shopping experience!

Our Specialties

Friendly & Knowledgable Staff 94%
The Freshest Brands 95%
Fashion Ingenuity 85%
Local Burlington Know-How 80%